The “mask event” gave birth to an emerging economy, the Internet celebrity economy. Internet celebrities are IP and brands. The Internet celebrity entertainment project means the arrival of a new model. But in fact, the Internet celebrity economy has just arrived, and the road ahead is still very long. I would like to share with you some design insights on entertainment projects.

1. Entertainment Internet celebrity projects should start with positioning

“Positioning,” that is, getting the customer to relate to the brand. – Once a relationship occurs, it is “different”. To put it simply, build an entertainment brand’s inherent culture and storytelling, so that consumers can empathize with them during the experience. 

2. Entertainment is an illusion

Create entertainment projects and use design techniques to create a sense of scene that cannot be experienced at all in daily life. The person in charge of creating an entertainment brand has put forward high requirements. They must be able to write as well as martial arts, and have a strong ability to capture business. Then the inspiration shortcut for “creating illusion” can be from advertisements, movies, fashion shows, etc. Design exhibitions, artworks, photography, travel and other channels to capture. For example, for a music restaurant or bar we designed recently, we got inspiration from a photograph of “sunset”, derived from a series of rich orange, arcs, holiday feeling, clouds, fireworks, etc., and quickly captured the inspiration, in one go, This project has now become one of the hottest restaurants and bars in the area. Every day, guests come to eat in beautiful dresses, and there is no sense of

“epidemic”.

3. Entertainment IP should be “funny” and conducive to dissemination

The Internet celebrity project is indispensable to create IP. The IP shaping suggestion has a certain emotional factor, which can arouse the resonance of the guests, which makes it easier for them to have a strong sense of memory and stimulate communication. This kind of emotion can be excitement, touching, sympathy, surprise, desire for self-expression, etc. With emotion, people like to release their emotions. Through release, they have the ability to spread, and at this time, sharing and communication becomes a possibility.

4. Internet celebrity hot spots can also be “regularly updated” as hot spots

When creating entertainment scenes, you can create frequent pop-up designs, create visual attraction by updating scenes, break through the functional limitations of a single environment, and create rare new visuals by creating new scenes that are superimposed twice or three times. Output the new value. Only by constantly outputting content can users remember it, and the influence of entertainment brands will become stronger and stronger.